How to Stand Out as a Content Creator and Make Bank

Are you planning on becoming a content creator in 2023 as your dream job? Content creation has become a popular and lucrative career path for many creative and innovative individuals. With the rising prices of everything, everyone wants to make extra money through content creation. While being a content creator has its cons, it is possible to become one. Through hard work and perseverance, you can become a successful content creator like you’ve been dreaming about for years. 

You have popular content creators like Bella Poarch, Vivian Tu, and Mr. Beast, who are making big bucks. You also have smaller content creators like Kirralee Thompson and Amy Shan, who make smaller amounts of money. Whether you are a well-known individual or not, you can make money no matter what. It can be a side hustle and slowly become a business. 

The Current State of Content Creation Platforms

By the end of 2022, 94.1 million Americans had a TikTok account, with a projected 103.3 million American TikTok users expected by 2025. YouTube is another well-known platform for content creation. Statista estimates that approximately 62% of internet users in the U.S. use YouTube daily, 92% access YouTube weekly, and 98% access the website monthly. 

Both platforms are popular for content creation, and people should leverage these platforms to their advantage. You can also try to make money on Instagram and Facebook too because everyone has a favorite platform that they love. The sky is the limit, so be creative! 

Making Money Online as a Content Creator

Most content creators do not make money by posting to social platforms. That’s right, the TikTok Creator Fund and YouTube Ad Revenue are the base-level payouts for content creators that make money online. Instead, advertisements that are known as “brand deals” are the real moneymakers. 

These brand deals are commonly paid for by the number of followers that you have online, known as the 1 cent per follower rule. For example, a creator with 1 million followers would charge $10,000 per advertisement. This isn’t a hard and fast rule, and different circumstances play into negotiating these brand deals. But if you’re just starting, how do you access them?

Five tips to help you gain brand deals as a content creator:

• Build your audience and focus on the following growth
• Post content consistently on your platforms and stay active
• Sign up for influencer marketing programs for small brand deals
• Consider doing some free labor by posting unpaid product reviews
• Keep posting content, playing with new ideas, and being patient 

The journey may be long, but it will be worth it.

Building an Audience as a Content Creator

Building your audience is arguably more difficult than obtaining brand deals because there are so many people in the world who are interested in certain topics – DIY, saving money, dance, traveling hacks, or pure entertainment. Online influencers with 1 million followers have far more of a chance of getting brands knocking on their doors for an advertisement deal than someone with 1,000 followers. 

Top tips that help content creators elevate their strategy for building an audience: 

• Create a content creation calendar
• Promote content on other social media platforms
• Stay confident and be yourself online. 
• Determine who your target audience is. 
• Solve a key issue for your audience members.

The final tip on this list is critical to focus on. Once you find someone willing to connect with you online, you need to provide them with some service. Answering their problems through providing education, comedy, or simply entertaining them are all possibilities – the issue depends on your audience!

Standing Out as a Content Creator

Finally, standing out as a content creator is a bit more challenging. But if you feel like you need a little more direction, here are some qualities you should keep in mind when creating new content. 

• Passion
• Drive
• Authority
• Engagement

With these four qualities of a top-notch content creator, people will enjoy your content. People will think you are interesting and captivating if you are passionate and driven. 

In addition, someone with authority knows what they are talking about and is trustworthy. And lastly, someone who engages with their audience is exciting and makes a viewer want to engage back!

Time to Start!

Making money off content creation is attainable, but not without the considerable efforts needed to rake in cash. Consistency, strategy, and audience building are key to making money from content creation. These elements take time, which means that patience is essential to the process of making big bucks as a content creator.

Don’t quit your day job anytime soon, but keep your eyes on the prize and continue making content online. Your audience will find you eventually!